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Law firm scoops Sports Business Award
  • Published:
    07 June
  • Area of Law:
    Firm news

Law firm scoops Sports Business Award

Shakespeare Martineau has won Gold in the ‘Best Professional Services Firm in Sport’ category at the 2017 Sports Business Awards.

The firm fended off stiff competition and was presented with the award at a ceremony in London last Friday. 2017 was the first year the awards were held, with an aim of celebrating the achievements of teams, businesses and individuals who contribute to success in UK sport.

With a dedicated team of specialist sports lawyers, the firm has been well-placed to tackle sector issues and provide advice to individuals and groups across the sporting world.

Sport and sporting partnerships have been long-term focuses for Shakespeare Martineau and in October 2015, this was reinforced as the firm was appointed official legal partner for Commonwealth Games England. In this role, the firm delivers legal advice to the Commonwealth Games England team, covering areas including commercial contracts, intellectual property and team member agreements.

This partnership will run until the Gold Coast Games in 2018 and has formed the basis of a series of firm-wide activities revolving around the theme of health and wellbeing. Named ‘Walk to the Gold Coast’, this new initiative has involved empowering and challenging internal teams to get active and recognise parallels between business and sport.

The initiative has seen the firm partner with leading sporting figures, including Olympic Gold Medal winner, Alex Danson, as a firm ambassador and Professor Greg Whyte OBE as programme director.

The significance of the award win was reinforced by clients and markets director, Joanna Thornell, who said: “Winning this award is a huge milestone for the firm and it is extremely encouraging to see the work we do being recognised on a national scale. The relationships we have built over the years with groups such as the Dame Kelly Holmes Trust and Commonwealth Games England , reinforce the value and quality of our legal and professional advice.

“For sport to play such a central role at a law firm is perhaps a little unusual, however for us it has become part of daily life. Over 80 per cent of our colleagues are engaged with Walk to the Gold Coast and are averaging 10,000 steps a day on activity trackers. We are pushing to keep this momentum until the games in 2018.”

The Walk to the Gold Coast initiative is ongoing at the firm and will culminate in all-expenses paid trip for two employees to the Gold Coast in 2018. 

"The dedication and commitment of Shakespeare Martineau
throughout the process helped to create, and preserve,
value for the shareholders."

Roger Crosse, Managing Director, POS Direct Ltd