There is also an ever-increasing use of Intellectual Property within advertising in order to gain a competitive advantage. Fair competition is permitted and we regularly advise on the parameters of referring to competitors and when this might become unfair. This cuts across trade mark and copyright legislation as well as the unfair commercial practices legislation monitored by the Advertising Standards Agency and Trading Standards.
We are able to provide effective advice that takes into account the multiple layers of legislation and codes, whether you are intending to advertise or if you have received a complaint regarding your own advertising. Similarly, if you want to take issue with a third party’s advertising, we can guide you through the various options available.