Collaborations to develop new IP are becoming more prevalent across many sectors, so it’s important to know how to best protect your interests.
In a world where businesses are becoming increasingly specialised in developing technology or creating powerful brands, new opportunities for growth may require working with another entity to jointly design and test new solutions. From the beginning of any collaboration, it is important to consider what IP each party will bring to the table and how new IP will be owned and licensed. Getting IP right can make the difference between a lucrative partnership or an investment flop.
During this webinar, Kerry discussed:
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