Comprehensive Image Rights & Sponsorship Legal Support

Sponsorships, particularly in sport (of athletes/players and clubs and, where possible, athlete/player endorsements and image rights arrangements) play a key role to sports clubs of every range and size, critically supplementing subscription fees and other club, match, merchandising and/or retail revenue streams generated.

Without these many clubs could struggle to meet the range of operational costs associated with the club’s commercial, corporate, corporate governance, property/planning and supplier arrangements.

With some brand sponsorships costing vast sums any attempts by unofficial brands to undermine main commercial agreements can be devastating from a commercial and reputational stand point.

How Our Image Rights & Sponsorship Experts Can Help

Both play a central role across the world of sport, from individual athletes/players and clubs, through to sports governing bodies and other organisations, through to the venues and events they organise and/or participate in themselves.

Sponsorship Law

We advise regularly on all types of sponsorship law and the protection of image rights - and when these are threatened we have deep experience of helping clients protect these and successfully using the weight of the law when required.

Our Image Rights & Sponsorship Experts

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Why Choose Us?

Our team has a real depth of experience ensuring you will only receive the best commercial and pragmatic legal knowledge suitably bespoke to the needs of your organisation or business or the individual in question
Our team is praised by clients for explaining complex issues in terms that can easily be understood
We work regularly with overseas clients and coordinate actions across other jurisdictions in related proceedings or contractual arrangements. We have built up a network of overseas lawyers who we have worked on a variety of cases and contracts and can offer our clients a global service

Key Projects

National Governing Bodies

Commercial & IP Licensing Arrangements

We have advised numerous national governing bodies (NGBs)/sports bodies on a range of commercial and IP licensing arrangements, most notably advising Commonwealth Games England on and drafting/negotiating athlete and official team member agreements, the volunteer agreements and the athlete selection policies and procedures for Commonwealth Games England and relevant NGBs, together with a range of sponsor/commercial agreements for critical GCE/Team England funding purposes, in the run up to the 2018 Gold Coast Commonwealth Games.

Wearable Technology Company

Terms & Conditions

We have advised a number of providers of good and services (including software predicated goods and services) to the sector, most notably advising a wearable technology company on product-consistent terms and conditions of supply and a number of sponsorship and other collaboration agreements acting as the contractual framework(s) for a range of ongoing collaborative project(s) with the Professional Triathletes Organisation (PTO). 

Premiership Football & Rugby Teams

Endorsements, Image Rights & Sponsorship

We have advised Premiership and national football, rugby and other sports teams on various player and coach-related endorsements, image rights and sponsorship arrangements including numerous player, club, venue and event-related commercial arrangements.

Our Other IP, Technology, Media & Communications Services

Advertising & Media

We’ve advised multiple brands – large and small – on their proposed advertising and other media campaigns, to reduce the risk of disputes. We consider the vast rules, technical details, reputational and financial risk on different types of advertising for many sectors.

Our Latest Updates

Our Image Rights & Sponsorship experts are here to answer any questions you might have

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Call Us: 0330 024 0333