Charlotte Cassells

Charlotte advises on a wide range of transactional IP matters, consumer law, marketing and advertising laws, as well as data protection across a range of industry sectors including technology, media and education.

Charlotte regularly advises clients in relation to ownership and transfer of intellectual property rights, both in the context of standalone transactions or as part of corporate transactions including M&A, spin-outs, investment transactions and transactions involving distressed businesses. Her experience includes supporting the sale of a creative software developer business to Canva, supporting the buy-out of the UK’s leading manufacturer of children’s toys, and supporting the investment into a consumer-facing digital savings platform.

With a keen eye for detail and a passion for innovation, Charlotte also advises on the protection and exploitation of all IP rights, and regularly advises on the IP and data protection elements of commercial contracts. Charlotte also provides strategic advice to clients seeking to commercialise their IP rights, particularly in relation to software and media rights.

Charlotte has undertaken a number of secondments, including with two universities and the UK’s leading electricity and gas utility company, providing support to their in-house legal teams.

She has obtained the Postgraduate Diploma in Intellectual Property Law and Practice from the University of Oxford.