Helping gaming companies to protect their brands

The UK is home to the largest video games sector in Europe and continues to thrive.

Our team of video game law experts advise on the full range of considerations from brand protection to video games tax relief, and is ideally placed to help interactive entertainment companies maximise their intellectual assets in this fast-paced and innovative sector.

Our team is praised by clients for explaining complex issues in terms that can easily be understood, we have experience of helping gaming companies to protect their brands. We advise on all intellectual property matters throughout their whole lifecycle, from video game creation, video game licensing and video game copyright law through to exploitation (including on platforms such as Steam and App Stores) and legal enforcement. We regularly assist clients with IP clearance, an essential aspect of game development with input from so many different creators.

How Our Video Games & Interactive Entertainment Experts Can Help

Our advertising experts can guide you through the regulation of traditional and in-game advertisements, including guidance around in-game purchases with data protection experts on-hand to ensure compliant handling of customer data and the recently implemented ICO age-appropriate design code (aka the “Children’s Code”).

Intellectual Property

We advise on all intellectual property matters throughout their whole lifecycle, from video game creation, video game licensing and video game copyright law through to exploitation (including on platforms such as Steam and App Stores) and legal enforcement.  We regularly assist clients with IP clearance, an essential aspect of game development with input from so many different creators.  

Talent Immigration

With the industry relying on talent from overseas, our immigration team has the expertise and know-how to help you navigate the UK immigration system. 

ESports Industry

With the burgeoning esports industry on the rise, and particularly given the partnership agreed between the Commonwealth Games Federation and Global Esports Federation, our experience in the sports sector can help with endorsements and intellectual property agreements, contracts and their negotiation as well as employment and consultancy agreements.

Our Video Games & Interactive Entertainment Experts

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Why Choose Us?

Our team has a real depth of experience, ensuring you will only receive the best commercial legal knowledge bespoke to your business.
We regularly appear in the Court of Appeal, High Court and the Intellectual Property Enterprise Court on a wide variety of cases, many of which have received national recognition.
We work regularly with overseas clients and coordinate actions across other jurisdictions in related proceedings. We have built up a network of overseas lawyers with whom we have worked on a variety of cases and can offer our clients a global service.

Key Projects

Multinational Gaming Company

Trademark Dispute

We advised a multinational gaming company in a trade mark dispute with its competitor concerning the name of one of its games, helping our client to successfully oppose the competitor’s application for a similar mark and defend an application to revoke its own mark for non-use. 

Games Workshop

Business Immigration

We represent Games Workshop, a British manufacturer and global retailer of miniature war games, with all business immigration work, and in particular focused, in years before, on Brexit and securing EU settled status for their European-strong workforce.

Equity Investor

Games Company Investment

We acted for a private equity investor in relation to an investment in a games company that creates novel tabletop board games based on its own proprietary rights as well as content licensed in from third party video games companies. 

Our Other IP, Technology, Media & Communications Services

Patents & New Technologies

Supporting clients in the commercial exploitation and enforcement of patents and other innovations

Our Latest Updates

Our Video Games & Interactive Entertainment experts are here to answer any questions you might have

If you’d like to speak to a member of our team, please fill out the enquiry form. We will aim to reply to your query within 2 hours

Need to talk to someone sooner? You can call use at the number below

Call Us: 0330 024 0333