About this event

2nd April, 2025
2:00 pm - 3:30 pm
Bristol Digital Futures Institute, 65 Avon Street, Bristol BS2 0PZ

The UK faces increasing water scarcity, with projections indicating that by 2050, we could experience a shortfall of nearly 5 billion litres per day. Businesses play a key role in addressing this challenge, yet current incentives and value signals do not sufficiently encourage action.

Fintech West and Shakespeare Martineau are hosting a high-impact discussion on business-led water conservation. We will explore the economic and environmental benefits of water efficiency, the key barriers preventing business action, AI and innovation, and the financial, regulatory and market-based incentives needed to drive change.

Sector experts MOSL (the market operator for non-household water), Waterwise (the leading independent voice in the UK for using water wisely) and researchers from Surrey and UWE universities (SERG – Sustainable Economies Research Group) will share key insights and their latest research:

  • Water scarcity & regulatory drivers – Insights from Waterwise on the national picture and policy landscape
  • Business perspectives on water efficiency – MOSL will share insights on the challenges and opportunities for non-household water users
  • Impact on business models – SERG will outline the potential impact on business models and learnings from their work
  • Innovation & behaviour change – Researchers from Surrey University will present cutting-edge approaches to driving water conservation

Who should attend

Policymakers, business leaders, sustainability professionals, investors and innovators working in the Energy sector, who are interested in creating a water-resilient economy.

Please note you will be redirected to Eventbrite and by registering for this joint event, your registration details will be available to Shakespeare Martineau and Fintech West.

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