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  • Published:
    16 February
  • Area of Law:
    Firm news

Shakespeare Martineau back Coventry’s City of Culture 2021 bid

Shakespeare Martineau is delighted to back Coventry’s bid to be UK City of Culture in 2021. The firm has become one of the bid’s 2021 Club members.

The bid, which is being put together by Coventry City of Culture Trust, was well and truly started last week with the first formal documents being signed and submitting to the Department for Culture, Media and Sport.  If successful, it will bring significant economic and cultural benefits to Coventry and our region. It is estimated that being the UK City of Culture 2017 will deliver £60million to Hull’s economy this year alone.

Andrew Smith, partner at Shakespeare Martineau and joint head of the Stratford Upon Avon office commented, “We are delighted to be supporting this bid. Coventry is a vibrant city which is often overlooked in the region. There is a real sense of community both from a business and a leisure perspective which the bid will aim to capitalise on. The number of businesses and individuals who are supporting the bid shows they believe in Coventry both now and in the future.

“The bid will highlight and promote the many great events and activities taking place in the City as they pull together the strong bid and look to bring home this prestigious accolade. Experience from previous bid winning cities suggests that the economic benefits of becoming UK City of Culture extend beyond the direct impact on the cultural and creative sectors and we see this is as a real opportunity to put Coventry and the surrounding region on the map  

David Burbidge, the chair of the Coventry City of Culture Trust, commented that the support from the city – and the region – had been incredible so far but now was time to step up a gear. He said: “We have been doing a huge amount of work in the run up to putting the bid in this year. A massive amount of research into the city has been undertaken from a cultural, economic and social point of view so we know exactly what we want City of Culture to achieve for Coventry.

“And the truth is Coventry doesn’t only want to be City of Culture in 2021 – it very much needs this opportunity to help to tackle some of the inequalities that remain and to turn round the city’s visitor economy.

“It would bring so many benefits to the city and the West Midlands. Places like Glasgow, Manchester, Hull and Liverpool have shown how perceptions of the north can be changed. The time is right for the Midlands to stand up and deliver.”

More information about the bid can be found on their website by following them on social media @coventry2021 #thisiscoventry

"We’re delighted to be at the beginning of a partnership between two teams who share the same winning spirit and focus on supporting talent to achieve their potential. Everyone here has a great sense of pride and excitement to be working with Team England – a team that, after all, reflects just how much can be achieved by a diverse and varied group of individuals all focused on one goal. We can’t wait to get started."

Joanna Thornell, Client and Markets Director, Shakespeare Martineau